The Marketing Millennials How to Build a Thriving Community with David Spinks
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Jun 20, 2025 David Spinks is a community-building expert and founder of CMX who emphasizes the power of authentic connections. In this discussion, he reveals the key qualities that make a successful community, including the balance between online and offline interactions. Spinks talks about the importance of trust in branding and how focusing on joy can lead to organic growth. He also shares insights on the vital skills needed for community management and the value of qualitative insights over mere metrics.
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Early Start in Community Gaming
- David Spinks got into community building early through gaming by starting an online forum in middle school.
- This experience taught him managing conversations, handling trolls, and creating engagement rules fundamentally.
What Defines a Community
- Community is defined by human connection and a feeling of belonging between people.
- Unlike marketing that helps people, community helps people help each other through collaboration.
Start Community Organically
- Start community building organically by nurturing trust with early customers before launching a conversational space.
- Testing with events first helps iterate before committing to long-term forums or chat channels.
