Venture Europe: Entrepreneurship | Technology | Venture Capital | Eu/Acc Max Junestrand - Raising $35M in 6 months, Mapping pain points and using Aha! moments, Choosing Benchmark as a lead investor, Empowering Lawyers
Feb 21, 2025
Max Junestrand, CEO and co-founder of Legora, uses collaborative AI to empower lawyers, boasting a team from tech giants like Google. He recounts raising $35M in just six months and the strategic decisions behind choosing Benchmark as a lead investor. The conversation uncovers the transformation of legal services through AI, addressing the challenges of modernizing conservative practices. Max also shares his unique journey from professional gamer to legal tech entrepreneur, emphasizing the importance of mapping client pain points for success.
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Convincing Lawyers to Adopt AI
- To convince lawyers to use AI, demonstrate how it improves their daily lives by automating unprofitable tasks.
- Show how it solves their pain points, especially tasks lawyers wouldn't typically bill for.
Mapping Aha Moments
- Max Junestrand's team mapped out different aha moments and pain points for various lawyer specializations.
- They tailored sales presentations to highlight relevant use cases, such as M&A for M&A lawyers.
Legora's Differentiation
- Legora differentiates itself by acting as a long-term AI partner, assisting with adoption and integration.
- They focus on relentless innovation to stay ahead in the rapidly evolving legal tech space.
