Marketing School - Digital Marketing and Online Marketing Tips Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
May 3, 2024
Discussing the revenue difference between YouTube shorts and long-form views, challenges of monetizing short-form content. Exploring Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.
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YouTube Long-Form vs Shorts Revenue
- YouTube long-form content earns significantly more revenue than shorts for the same billion view count.
- Shorts monetize poorly because they train viewers to consume content rapidly without deep engagement.
YouTube Collaborative Growth Hack
- Growing quickly on YouTube can be boosted by having guests share your content on their community tab.
- This collaboration hack accelerates views and helps videos gain momentum.
Amazon's Non-Endemic Advertising Innovation
- Amazon's new non-endemic ads leverage its shopper data beyond physical products.
- They innovate by swapping product placements dynamically in shows or movies for advertising.