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Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

Marketing School - Digital Marketing and Online Marketing Tips

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Introduction

Exploring the significant difference in earnings between long-form views and shorts on YouTube, while addressing the challenge of monetizing short-form content on platforms like TikTok. The chapter emphasizes the role of content engagement and repeated exposure in achieving popularity and audience retention.

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