In the Pit with Cody Schneider | Marketing | Growth | Startups

This Simple Ecom Funnel Increases AOV and ROAS by 3x

5 snips

Feb 13, 2025

Dive into the world of e-commerce funnel optimization! Learn how listicle-style pre-sell pages can skyrocket your conversions. Discover the power of engaging GIFs and trust badges to captivate customers. Explore innovative upselling techniques right before order shipment and the psychology behind effective landing pages. Hear about unique ad strategies, including storytelling and 'ugly ads,' that hook customers. Plus, get insights on subscription models and effective cold emailing to enhance visibility and engage with local markets.

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ADVICE

Listicle to Collection Page Funnel

Set up a listicle to collection page funnel, especially for 5+ SKUs.
Drive ads to a listicle showcasing product benefits, then link to a curated collection page, not just a product grid.

INSIGHT

Psychology of Soft Sell

Listicles act as pre-sell pages, educating and entertaining before presenting offers.
This soft-sell approach builds intrigue and drives higher conversions.

ADVICE

Landing Page Optimization

Use large headlines, especially on mobile, for better readability and engagement.
Replace static images with GIFs or use trust badges on images to boost conversions.

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In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale.

Timestamps:

00:00 – Introduction and importance of funnel optimization
01:30 – Meet Sanjay, Head of Growth at Replo
02:19 – The most effective funnel right now: Listicle to collection page
04:10 – Psychology behind listicle-style pre-sell pages
07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges
10:39 – Micro-yeses and shortening the funnel
13:06 – Funnel variations for high-ticket vs. low-ticket items
17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling
25:34 – Mid-funnel retargeting and objection handling
27:28 – Using landing pages for post-purchase upsells
30:46 – Subscription models and long-term upsell strategies
34:22 – Unlocking wholesale channels with cold email and automation
39:24 – Where to find Sanjay and final takeaways

Key Insights:

Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page.

Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer.

Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue.

Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content.

Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages.

Notable Quotes:
"The best performing ads don’t sell, they educate and entertain first."

"People buy into transformations, not just products. Sell the vacation, not the plane ride."

"Most brands don’t optimize their funnels, but just doing this can 10X your ROAS."

Resources & Links:
Replo: https://www.replo.app/
Sanjay on Twitter/X: https://x.com/Sanjayatplay

LandingCat: SEO for ecommerce - https://www.landingcat.com/