
In the Pit with Cody Schneider | Marketing | Growth | Startups
This Simple Ecom Funnel Increases AOV and ROAS by 3x
Feb 13, 2025
Dive into the world of e-commerce funnel optimization! Learn how listicle-style pre-sell pages can skyrocket your conversions. Discover the power of engaging GIFs and trust badges to captivate customers. Explore innovative upselling techniques right before order shipment and the psychology behind effective landing pages. Hear about unique ad strategies, including storytelling and 'ugly ads,' that hook customers. Plus, get insights on subscription models and effective cold emailing to enhance visibility and engage with local markets.
39:59
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Quick takeaways
- Effective funnel optimization significantly enhances both Average Order Value (AOV) and Return on Ad Spend (ROAS) for e-commerce brands.
- Implementing mid-funnel strategies, such as time-sensitive upsells and retargeting, can dramatically increase conversions by addressing customer objections.
Deep dives
Funnel Optimization for Higher ROAS
Optimizing funnels is essential for brands looking to increase Return on Ad Spend (ROAS) on paid ads, yet many companies overlook it, focusing instead only on creative optimization. By directing traffic to well-optimized landing pages, brands can achieve significantly better performance than by merely tweaking ad creatives. Research shows that implementing effective funnel strategies, such as browsing from engaging listicle-style content to optimized collection pages, has resulted in substantial sales increases. Leveraging these funnels allows brands to experience a greater impact as they scale, making it a priority rather than an afterthought.
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