AB 035: Go! Make Something Happen! | Interview With Seth Godin

First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations.

The book tells the story of Hafid, a young man living in ancient Jerusalem, who learns the secrets of success from a wealthy trader through 10 ancient scrolls. These scrolls contain principles such as forming good habits, persisting until success, controlling emotions, and acting now. The book emphasizes that becoming a better person is key to achieving success in sales and life. It is known for its inspiring and motivating principles, which are relevant even today, and has been credited with changing the lives of many readers.

In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.

In The Tipping Point, Malcolm Gladwell examines the phenomenon of social epidemics and how ideas, products, and behaviors spread rapidly. He introduces three key principles: the law of the few (the role of connectors, mavens, and salespeople in spreading ideas), the stickiness factor (how messages or trends must be memorable to spread), and the power of context (how environment and circumstances influence human behavior). Gladwell uses various examples, such as the rise in popularity of Hush Puppies shoes, the decline in New York City's crime rate, and the success of children's TV programs like Sesame Street, to illustrate these concepts. The book provides insights into how small changes can lead to large-scale social and behavioral transformations.

Published in 1982, 'In Search of Excellence' by Tom Peters and Robert Waterman is a landmark management book. It analyzes 43 top-performing companies from the Fortune 500, using the McKinsey 7-S model, to identify eight common themes that contributed to their success. These themes include a bias for action, staying close to the customer, promoting autonomy and entrepreneurship, productivity through people, hands-on and value-driven management, focusing on core business, maintaining a simple organizational structure, and fostering simultaneous loose-tight properties. The book emphasizes the importance of people, customers, and action in achieving business excellence and has been widely influential in management practices.

In 'Your Turn: How to Be an Adult', Julie Lythcott-Haims provides a groundbreakingly frank guide to adulthood. The book focuses on the process of becoming an adult, rather than adhering to traditional markers such as finishing education, getting a job, leaving home, marrying, and having children. Lythcott-Haims offers compassion, personal experience, and practical strategies for living a more authentic adulthood. She includes interviews with diverse individuals who have successfully launched their adult lives, emphasizing the importance of personal integrity, moral behavior, self-compassion, and self-love. The book encourages readers to take an active role in shaping their lives, learn to fend for themselves, and build meaningful relationships and careers.

In 'Your Turn: How to Be an Adult', Julie Lythcott-Haims provides a groundbreakingly frank guide to adulthood. The book focuses on the process of becoming an adult, rather than adhering to traditional markers such as finishing education, getting a job, leaving home, marrying, and having children. Lythcott-Haims offers compassion, personal experience, and practical strategies for living a more authentic adulthood. She includes interviews with diverse individuals who have successfully launched their adult lives, emphasizing the importance of personal integrity, moral behavior, self-compassion, and self-love. The book encourages readers to take an active role in shaping their lives, learn to fend for themselves, and build meaningful relationships and careers.