Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

The Strategy that got me Clients with NO Experience

Jan 12, 2025

Discover how to land your first clients as a social media manager without any prior experience. Focus on what you can deliver rather than your follower count. Try cold pitching in Facebook groups to secure those gigs. Start with lower rates to build your portfolio, then increase as you gain confidence. Emphasize client acquisition over self-promotion, and learn how to refine your pitching strategy for better success. Get ready to hustle quietly and watch your client list grow!

14:27

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Clients value the tangible results and benefits a social media manager brings over their follower counts or online presence.

Utilizing cold pitching and effective networking strategies can significantly enhance client acquisition opportunities for new social media managers.

Deep dives

Starting Without Social Media

Building a successful social media management career does not require a strong social media presence. Initial success can be achieved by leveraging your skills quietly, allowing time to develop strategies and gain clients without external pressure. Many starting social media managers feel hesitant to reveal their new ventures to friends and family, fearing judgment, yet the focus should remain on promoting the value of one’s services rather than personal metrics like follower counts. Clients prioritize the quality of work and the specific benefits a social media manager can provide to their business, rather than the number of followers the manager holds.

Unlocking Success Without Experience: A Social Media Manager's Guide

14min

Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are:

You don’t need an Instagram following to “prove that you can do it” or “prove your worth”
You can hustle in silence

In this episode I focus on the following:

Clients care more about what you can do for them than your follower count.
Use cold pitching in Facebook groups to secure clients (instead of relying on social media).
A refined pitching strategy to secure clients and increase conversion rates.
Starting with lower rates to gain experience, build a portfolio, and increase rates over time.
Focus on client acquisition over self-promotion on social media.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Want to get more Ellen or Work with her and her team?