Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

The Strategy that got me Clients with NO Experience

6 snips
Jan 12, 2025
Discover how to land your first clients as a social media manager without any prior experience. Focus on what you can deliver rather than your follower count. Try cold pitching in Facebook groups to secure those gigs. Start with lower rates to build your portfolio, then increase as you gain confidence. Emphasize client acquisition over self-promotion, and learn how to refine your pitching strategy for better success. Get ready to hustle quietly and watch your client list grow!
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ADVICE

Client Acquisition over Self-Promotion

  • You don't need thousands of followers to prove your worth to clients.
  • Focus on what you can do for them, not your follower count.
ANECDOTE

Hustling in Silence

  • Ellen Mackenzie initially built her business without a dedicated Instagram presence.
  • She focused on direct client acquisition and only launched her business Instagram after quitting her job.
ADVICE

Leveraging Facebook Groups

  • Offer services through platforms like Facebook groups.
  • Refine your offer, packaging, and social proof to increase conversion rates.
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