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Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are:
- You don’t need an Instagram following to “prove that you can do it” or “prove your worth”
- You can hustle in silence
In this episode I focus on the following:
- Clients care more about what you can do for them than your follower count.
- Use cold pitching in Facebook groups to secure clients (instead of relying on social media).
- A refined pitching strategy to secure clients and increase conversion rates.
- Starting with lower rates to gain experience, build a portfolio, and increase rates over time.
- Focus on client acquisition over self-promotion on social media.
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Have a great week guys!
Ellen xx
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