Business Wars Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman | 1
Feb 3, 2021
In the bustling beauty scene of 1946, Estée Lauder breaks into New York's department stores, driven by her passion for empowering women. As competition heats up with Revlon, her innovative marketing tactics shine. Meanwhile, L'Oréal faces its own challenges with Eugène Schueller, whose post-war reputation is under scrutiny, yet he pushes forward with groundbreaking products. The clash between luxury branding and mass-market strategies unfolds, showcasing the fierce rivalry that would shape the cosmetics landscape.
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Lauder Refuses Buyout
- Estée Lauder refused Charles Revson's offer to buy her company for $1 million.
- She believed her company was worth more and was determined to build her own legacy.
Word-of-Mouth Marketing
- Estée Lauder focused on word-of-mouth marketing due to limited advertising resources.
- Her high-quality products and emphasis on making women feel beautiful fostered customer loyalty.
Department Store Expansion
- Estée Lauder proposed expanding her business into department stores.
- Her lawyer and accountant advised against it, citing high competition and risk.