Maxwell Leadership Executive Podcast #320: Culture Matters with Jenni Catron (Part 1)
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Nov 28, 2024 Jenni Catron, author of 'Culture Matters' and a leader in both corporate and nonprofit sectors, shares her expertise on the pivotal role of culture in effective leadership. She emphasizes the need for intentional planning in shaping organizational culture and discusses the challenges leaders face in defining core values. The conversation is filled with practical frameworks for fostering employee engagement and alignment between stated values and actions, highlighting how strategic cultural design can transform workplace dynamics.
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Engagement Strategy vs. Plan
- Most leaders believe an employee engagement strategy impacts their business.
- However, only a small percentage actually have a concrete plan for achieving this.
Culture Shock
- Jenni Catron's first corporate job had an amazing culture, which drastically changed after a merger.
- This negative experience highlighted the impact of culture and sparked her interest in the topic.
Values and Behavior
- Acknowledge existing values, even if not explicitly defined, as they guide organizational behavior.
- Identify the gap between aspired values and actual values to create a stronger culture.
