STR Investing, The Podcast Mastering the Guest Experience with Derek Gisriel
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Apr 4, 2025 Derek Gisriel, a property manager and STR investor from San Antonio, turned his love for travel into a booming rental business. He shares how a tax strategy morphed into significant cash flow, including a tax loophole that saved him nearly $200K. Discover his secrets for tripling revenue through personalized guest experiences, like handwritten notes and thoughtful touches. Derek emphasizes the importance of human connection over automation and discusses strategic growth in property management, including partnerships that boost their portfolio.
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Improve Guest Experience
- Enhance guest experience with personalized touches like handwritten welcome notes and a custom welcome screen on the TV.
- These small gestures humanize the experience and make guests more forgiving.
Scent Strategy
- Use a diffuser system with a pleasant, consistent scent, like the Westin Hotel scent, to create a welcoming atmosphere.
- Test different diffusers and scents to find what works best, considering coverage and refill frequency.
Cleaning and Quality Control
- Implement a robust cleaning checklist with 60-80 items and require photo documentation for each step.
- This ensures consistent quality, provides evidence for disputes, and allows for remote monitoring of properties.
