Selling with Love
Why Most Coaches Fail in 2025 - Rich Litvin
May 12, 2025
Rich Litvin, a leadership advisor and author of The Prosperous Coach, dives into the pressing realities of coaching as we approach 2025. He argues that most coaches will fail because they overlook the importance of solving real problems instead of relying on certifications. Litvin emphasizes the need for courage over mere confidence, advocating for genuine client relationships and resilience in the face of fear. He challenges coaches to create irresistible value and reminds them that ‘no’ can be a powerful ally in their journey to success.
39:34
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Quick takeaways
- Coaches must shift from traditional certifications to focusing on solving real problems to attract clients in a challenging economy.
- Building strong self-esteem and embracing courage is essential for coaches to effectively sell their services and connect with clients.
Deep dives
Understanding the Coaching Landscape in 2025
In 2025, aspiring coaches must address critical problems that potential clients face, particularly in a shaky economy where financial concerns dominate. The primary issue is how to make or save money, which necessitates shifting focus from conventional life coaching to problem-solving coaching. The discussion emphasizes that no one is interested in the coach’s certifications or processes; instead, they seek tangible solutions to their pressing issues. Those aiming to succeed as coaches must adapt their approach to identify and solve these specific problems to thrive amidst economic uncertainty.
