The Jason Marc Campbell Business Podcast Why Most Coaches Fail in 2025 - Rich Litvin
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May 12, 2025 Rich Litvin, a leadership advisor and author of The Prosperous Coach, dives into the pressing realities of coaching as we approach 2025. He argues that most coaches will fail because they overlook the importance of solving real problems instead of relying on certifications. Litvin emphasizes the need for courage over mere confidence, advocating for genuine client relationships and resilience in the face of fear. He challenges coaches to create irresistible value and reminds them that ‘no’ can be a powerful ally in their journey to success.
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Solve Real Problems Only
- Coaching in 2025 must focus on solving real problems clients face, especially financial concerns.
- Credentials or coaching styles don't matter if they don't address clients' urgent issues.
Coaching Needs Clear ROI
- In a looming recession, coaching is a discretionary expense and must deliver clear ROI.
- People will only pay coaching fees if it solves tangible problems like making or saving money.
Sell Coaching with Courage
- Coaches must deeply believe their coaching changes lives to sell with confidence and impact.
- Sell coaching with love and courage, not with fear, neediness, or eagerness.
