Rich Litvin, a leadership advisor and author of The Prosperous Coach, dives into the pressing realities of coaching as we approach 2025. He argues that most coaches will fail because they overlook the importance of solving real problems instead of relying on certifications. Litvin emphasizes the need for courage over mere confidence, advocating for genuine client relationships and resilience in the face of fear. He challenges coaches to create irresistible value and reminds them that ‘no’ can be a powerful ally in their journey to success.
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insights INSIGHT
Solve Real Problems Only
Coaching in 2025 must focus on solving real problems clients face, especially financial concerns.
Credentials or coaching styles don't matter if they don't address clients' urgent issues.
insights INSIGHT
Coaching Needs Clear ROI
In a looming recession, coaching is a discretionary expense and must deliver clear ROI.
People will only pay coaching fees if it solves tangible problems like making or saving money.
volunteer_activism ADVICE
Sell Coaching with Courage
Coaches must deeply believe their coaching changes lives to sell with confidence and impact.
Sell coaching with love and courage, not with fear, neediness, or eagerness.
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100K Clients, How to Find Them, Coach Them and Keep Them
100K Clients, How to Find Them, Coach Them and Keep Them
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Rich Litvin
The Prosperous Coach
Rich Litvin
Steve Chandler
Struggling to sell your coaching services? This Selling with Love episode is your wake-up call! Jason Marc Campbell and legendary coach Rich Litvin dive into the gritty truth about coaching in 2025. With a recession looming, Litvin shares why most coaches fail (hint: you don't need more certifications!) and how to thrive by solving real problems. From overcoming fear to building a premium practice, he reveals how to sell coaching with courage, not neediness. Learn why “no” is your best friend and how to create value that clients can’t resist. Whether you’re a newbie coach or a seasoned pro, this episode will shake up your mindset and skyrocket your success. Tune in for tough love and practical tips—your coaching business depends on it!