This Week in Startups

Late-stage VC market update + Terra Kaffe's Sahand Dilmaghani | E1891

Feb 3, 2024

Sahand Dilmaghani, the Founder and CEO of Terra Kaffe, shares his journey in creating super-automatic coffee machines designed for home brewing. He discusses the advantages of these machines over traditional pod systems, particularly in achieving quality coffee while minimizing environmental impact. The conversation also delves into scaling the business, overcoming the challenges of direct-to-consumer sales, and the innovative design features that differentiate Terra Kaffe’s products in a competitive market.

54:37

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Episode guests

Sahand Dilmaghani

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Episode notes

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Quick takeaways

Late-stage VC market has seen decreased exit opportunities and firms are exploring continuation funds for liquidity.

Terra Kaffe's super automatic coffee machine TK2 offers enhanced customization, cost savings, and eco-friendly features.

Terra Kaffe prioritizes direct-to-consumer strategy, brand equity, and customer experience for long-term success.

Deep dives

Late Stage VC Market Update

Late stage VC investments and the market trends are analyzed. As per Financial Times, US VCs hold a record $311 billion in industry dry powder. The delayed exit opportunities due to the closed IPO window and limited M&A activities have created a bottleneck in returning capital to LPs. The average exit value has dropped to around $125 billion per year, half of the average for the past decade. VC firms are exploring continuation funds to sell minority stakes in private companies, providing liquidity to LPs.

Intro

2min

Navigating Late-Stage Venture Capital Challenges

8min

Navigating Late-Stage VC and Innovations in Coffee Brewing

2min

Brewing Innovation: The Startup Journey

7min

Cost Savings and Environmental Impact of Home Coffee Brewing

2min

The Evolution of Coffee Machines

7min

Navigating Appliance Repairs and Office Coffee Solutions

2min

Revolutionizing Coffee: The Ultimate Brewing Machine

5min

Exploring Snack Options and Distribution Strategies

2min

10.

Strategic Brand Integrity in Retail Expansion

3min

11.

Brewing Investment Insights

7min

12.

The Art of Differentiated Design and Influencer Engagement

3min

13.

Empowering Founders Through Community Networking

5min

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Today’s show:

Jason kicks off the show with an update on the late-stage VC market (1:44). Then, Terra Kaffe’s Sahand Dilmaghani joins to discuss Terra Kaffe’s super-automatic machines (19:35), scaling the B2C business (29:59), and much more!

Timestamps:

(0:00) Jason kicks off the show!

(1:44) Late-stage VC market update

(10:41) Uizard - Get 25% off Uizard Pro for an entire year at http://uizard.io/twist

(11:49) Sahand Dilmaghani on his decision to start Terra Kaffe

(19:35) Advantages of the Terra Kaffe machines compared to pod machines

(24:29) What is takes for a super-automatic machine to make great coffee

(29:05) Northwest Registered Agent - Get a 60% discount on your next LLC at - https://www.northwestregisteredagent.com/twist

(29:59) Scaling where the product is viable, offices, schools, multifamily homes

(35:27) Nuts.com - Get a free gift with purchase and free shipping on orders of $29 or more at http://www.Nuts.com/twist

(36:30) The progress in sales and experience with direct to consumer

(50:32) Founder Fridays kicks off today! - Go to https://Thisweekinstartups.com/meetups to learn more