Sahand Dilmaghani, CEO and founder of Terra Kaffe, shares his transition from investment banking to crafting luxury espresso machines. He discusses the complexities of developing high-end hardware and the significance of customer relationships in a crowded market. Emphasizing data-driven marketing, Sahand reveals that 30% of sales come from word-of-mouth and highlights the vital role of community engagement. He also reflects on avoiding perfectionism and how staying close to customers can drive product development and success.

Sahand Dilmaghani, the Founder and CEO of Terra Kaffe, shares his journey in creating super-automatic coffee machines designed for home brewing. He discusses the advantages of these machines over traditional pod systems, particularly in achieving quality coffee while minimizing environmental impact. The conversation also delves into scaling the business, overcoming the challenges of direct-to-consumer sales, and the innovative design features that differentiate Terra Kaffe’s products in a competitive market.