The Scottish Property Podcast
Exposed: The Biggest Red Flags in Property Social Media! with Nick and Steven
Feb 17, 2025
Dive into the pitfalls of social media in the property industry! Discover the dangers of misleading marketing tactics and fake testimonials that can tarnish your credibility. Learn why authenticity trumps flashy content, as Nick and Steven share real advice on building trust and meaningful connections online. They explore the allure of 'get rich quick' schemes and stress the importance of transparency and genuine value. With humorous anecdotes and keen insights, this discussion will change how you approach social media in your property journey!
44:36
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Quick takeaways
- Misleading marketing tactics, like fake testimonials and unrealistic success stories, severely undermine trust in the property social media landscape.
- Authenticity and transparency in online interactions are crucial for building credibility, as real value should be prioritized over self-promotion.
Deep dives
Shameless Self-Promotion on Social Media
One of the major issues discussed is the prevalence of shameless link dropping in social media groups, particularly in property-related forums. Individuals often respond to queries with links to their businesses or services instead of providing genuine assistance. This behavior undermines the intent of community support and suggests a lack of respect for those seeking real help. A focus on adding value is emphasized, with the preference for members who offer advice without immediately promoting their own business.
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