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The SaaS Revolution Show
Insights into a bootstrapped SaaS company, ProdPad: with Janna Bastow
Apr 13, 2016
Former Product Manager turned CEO, Janna Bastow, discusses insights into founding a successful bootstrapped SaaS company, ProdPad. Topics include product management software, acquisition strategies, retention, growth, understanding user personas, customizing onboarding, data analysis, email campaigns, dealing with HIPOs, and lessons learned as a SaaS founder.
25:38
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Quick takeaways
- Bootstrapped SaaS can thrive without VC funding by prioritizing revenue generation.
- User persona-driven onboarding and lean product roadmaps are essential for successful SaaS growth.
Deep dives
ProdPad: A Product Management Software
ProdPad is a product management software designed to help product managers organize ideas, prioritize feedback, and create roadmaps. The software was created by the CEO, Janne Basto, and his co-founder when they realized there were no suitable tools available for their own product management needs.
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