1A Ask A Crisis Communications Specialist
Aug 6, 2025
Evan Neerman, founder of Red Banyan, along with crisis specialists Molly McPherson and Amanda Coleman, dive into the art of crisis communications. They discuss the stark difference between media portrayals and real-life challenges in managing scandals. The trio explores ethical dilemmas in crisis management, emphasizing transparency over deceit. They discuss navigating cancel culture and the importance of empathy in today's polarized environment. Listeners will also learn about reputation management strategies and the crucial role of authenticity in the digital age.
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Real Crisis Communication Differences
- Crisis communication work is very different from the TV show 'Scandal'.
- Evan Neerman has never encountered dramatic, Hollywood-style situations like Olivia Pope's character.
Defining a PR Crisis
- A PR crisis occurs when a person or organization loses trust with key stakeholders.
- Managing the crisis means regaining control of reputation and public perception.
Crisis Communication as Specialized PR
- Crisis communications is a specialized subset of PR requiring speed and precision.
- Crisis communicators are like specialists while publicists are general practitioners in PR.