Crisis Management and Controversial Marketing: The Case of American Eagle's Ad

Who do high profile people or companies facing a scandal call when they're in a crisis?

Maybe their therapists. But definitely a crisis communications specialist.

Like the work of Olivia Pope in the T-V series Scandal, crisis communications is the practice of shaping public perception and reputation during a crisis. And it's a vital tool for maintaining people's reputations in today's digital landscape.

For the latest installment of our "Ask A" series, we sit down with three crisis communications specialists and pull back the curtain on the little-known part of the PR industry.

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