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Product Growth Podcast
Masterclass: Product Agencies by Mirela Mus | Founder at Product People, 12+ Years of PM Experience
Sep 13, 2024
Mirela Mus, the founder and CPO of Product People, the largest Fractional Product Agency, shares her extensive experience in product management. She explores the evolution and rapid growth of product agencies, emphasizing their unique advantages over freelance work. Mirela highlights the importance of interim support during organizational changes and the value of structured collaboration. Additionally, she discusses how to effectively communicate with clients and leverage customer feedback, offering invaluable insights for those interested in fractional product roles.
01:14:47
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Quick takeaways
- Understanding the distinct roles of interim and fractional product work is vital for companies to address their unique challenges effectively.
- Successful product agencies thrive by creating a strong referral network and positioning themselves to meet increasing demand for interim product management services.
Deep dives
The Importance of Product Market Fit
Finding product market fit is crucial for startup success, as 42% of startups fail due to this lack. It is emphasized that early founders with product experience can significantly reduce the risk of failure by ensuring that the product aligns with market needs. Additionally, understanding the cost structure of digital products can help companies maintain a healthy contribution margin; 80% of these costs come from personnel. This highlights the need for strategic hiring and operational efficiency in order to sustain profitability in the long term.
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