Product Growth Podcast Masterclass: Product Agencies by Mirela Mus | Founder at Product People, 12+ Years of PM Experience
Sep 13, 2024
Mirela Mus, the founder and CPO of Product People, the largest Fractional Product Agency, shares her extensive experience in product management. She explores the evolution and rapid growth of product agencies, emphasizing their unique advantages over freelance work. Mirela highlights the importance of interim support during organizational changes and the value of structured collaboration. Additionally, she discusses how to effectively communicate with clients and leverage customer feedback, offering invaluable insights for those interested in fractional product roles.
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Product Agency Definition
- A product agency provides interim product management services using in-house employees.
- Some full-service agencies with developers and designers also use the term "product agency."
Product People's Niche
- Product People focuses solely on product management, unlike consulting firms that offer broader services.
- This niche allows them to be the go-to agency for interim PM needs, such as parental leave coverage.
Fractional vs Interim
- Fractional work means less than five days a week, while interim can be full-time or fractional.
- One to two days a week becomes more advisory or coaching than embedded product work.