The Alldus Podcast - AI in Action
E370 Alex Song, CEO and Founder at Proxima
Aug 3, 2022
Alex Song, CEO and Founder at Proxima, discusses the interesting work he does with Proxima, problems they solve for customers, how he structured the data team for success, attracting top talent to Proxima, and plans for growth and hiring into the team.
19:13
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Quick takeaways
- Proxima aims to address the impact of changes in iOS 14 by leveraging data science and AI to create a lost signal in digital marketing, helping businesses regain acquisition and performance levels seen prior to iOS 14.
- Proxima emphasizes the importance of building a strong data science team, including data engineers and algorithmic data scientists, to ensure the success of their digital marketing intelligence tool.
Deep dives
Proxima's Journey: From Wall Street to Data Intelligence
Alex Song, founder and CEO of Proxima, shares his journey from working on Wall Street to becoming a data intelligence entrepreneur. After experiencing the challenges of changes in iOS 14 and the impact on paid social acquisition, Song recognized the need for a solution in the digital marketing landscape. He leveraged his experience in building direct-to-consumer brands and accessing aggregated data from his partnership network, Dojo Mojo, to develop Proxima. The platform combines data science and artificial intelligence to help digital businesses navigate and optimize paid marketing in a dynamic and ever-changing environment.
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