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4min chapter
E370 Alex Song, CEO and Founder at Proxima
The Alldus Podcast - AI in Action
Tackling Complex Problems in the Digital Business World
This chapter explores Proxima's mission and their approach to solving challenges faced by digital businesses, including the impact of iOS 14 changes. They discuss their partnership with Dojo Mojo and the integration of first-party data tools, leveraging AI and machine learning for more effective paid marketing targeting.
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