Tackling Complex Problems in the Digital Business World

Today's guest is Alex Song, CEO and Founder at Proxima in New York. Proxima empowers modern brands to navigate changes in the digital landscape and achieve greater marketing performance with breakthrough data solutions. Realizing the challenges many DTC businesses face, they launched a data-driven solution designed to power the future of how brands grow, quickly and with capital efficiency.

Today, Proxima's distributed team is focused on building machine learning tools to help innovative brands reimagine how to scale their marketing strategies. They believe in putting customers first and helping businesses stay ahead of changes in the digital landscape with industry-leading data intelligence solutions. Data integrity is baked into their DNA and they hold themselves to the highest standards of ethical AI.

In the episode, Alex will discuss:

The interesting work he does with Proxima,

Problems they are solving for customers,

How he structured the data team for success,

Attracting top talent to Proxima, 

Plans for growth and what he looks for when hiring into the team