The GaryVee Audio Experience The Role of Data-Driven Decisions
Aug 25, 2023
Delve into the intersection of creativity and data-driven decision-making in marketing. Discover the unique challenges faced by CMOs in adapting to new technologies while fostering authentic engagement. Learn how individual creators are shaking up traditional content dynamics and the importance of social media for emerging artists. Explore the balance between artistic intuition and data analytics, emphasizing consumer-centric strategies in a rapidly evolving landscape.
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Episode notes
Focusing on the present
- Gary Vaynerchuk emphasizes that he doesn't predict the future but focuses on current consumer trends.
- He capitalizes on scaled platforms that big companies ignore due to lack of measurement.
Unifying Media and Creative
- CMOs should pressure agencies to combine media and creative for better accountability and business results.
- This unified approach helps CMOs gain more respect from CEOs and board members.
Embrace AI Experimentation
- Marketers should actively experiment with AI on a weekly basis.
- Ignoring AI now is similar to dismissing the internet 25 years ago.