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The Role of Data-Driven Decisions

The GaryVee Audio Experience

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Navigating AI and Creative Marketing Challenges

This chapter explores the complexities of AI and data-driven decision-making in marketing, highlighting issues of bias and accountability. It emphasizes the need for embracing technology while enhancing creative talent, discussing the balance between data and artistic expression. Additionally, the chapter underscores the importance of adapting to digital transformations, advocating for an abundance mindset in marketing strategies.

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