How Leaders Lead with David Novak

3 More Questions (Hayden Brown) with David Novak and Koula Callahan

Sep 15, 2025
Discover how leaders can cultivate courage and a visionary mindset that fosters innovation. Explore the balance between core teams and freelancers to enhance organizational effectiveness. Delve into the importance of creating a culture that encourages swift conflict resolution, ensuring a harmonious work environment. Hear insights on how inclusivity can enhance workforce dynamics and learn practical techniques to tackle workplace conflicts with confidence.
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INSIGHT

Know Customers Better Than They Know Themselves

  • Know your customers better than they know themselves to foresee needs they can't articulate.
  • Solving frequent, painful customer problems reveals products customers didn't know they wanted.
ANECDOTE

Starbucks And Uber As Vision Examples

  • Koula and David cite Starbucks and Uber as examples of services people couldn't imagine before they existed.
  • These examples show visionary products change behavior by revealing previously unseen value.
ADVICE

Start With The Work, Then Staff Accordingly

  • Start by defining the work that needs to be done before deciding full-time or freelance roles.
  • Make full-time hires for ongoing, daily needs and use freelancers for discrete or non-continuous tasks.
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