The Best Ever CRE Show JF 3876: Investor Vetting, Tax Abatements, and Crowdfunded Development ft. Mustafa Ladha
Apr 15, 2025
Mustafa Ladha, Senior VP of Investor Relations at Veloce Capital, shares insights from his journey transitioning from pharmaceuticals to real estate. He reveals how he raised over $40 million using WhatsApp, fostering genuine investor relationships. The conversation covers strategies on suburban development in New Jersey, leveraging tax abatements, and utilizing crowdfunding to make investments accessible. Mustafa emphasizes the importance of authenticity in networking and understanding emotional challenges in investor relations for sustainable success.
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Raising Capital via WhatsApp
- Mustafa Ladha started real estate by leveraging his existing network on WhatsApp to raise capital.
- He raised over $40 million by educating investors authentically through this platform.
Be Authentic to Attract Clients
- Be authentic and share your true story instead of trying to oversell yourself.
- Trust and genuine relationships attract the right clients without hard selling.
Authenticity Aligns Interests
- Being authentic aligns you with investors who share your values and communication style.
- Shared interests and mannerisms foster deeper understanding and smoother relationships.