Mustafa Ladha, Senior VP of Investor Relations at Veloce Capital, shares insights from his journey transitioning from pharmaceuticals to real estate. He reveals how he raised over $40 million using WhatsApp, fostering genuine investor relationships. The conversation covers strategies on suburban development in New Jersey, leveraging tax abatements, and utilizing crowdfunding to make investments accessible. Mustafa emphasizes the importance of authenticity in networking and understanding emotional challenges in investor relations for sustainable success.