Marketing Over Coffee Marketing Podcast
Now with More Taylor Swift Fans!
Feb 2, 2024
Famous singer and songwriter Taylor Swift discusses email deliverability, the issue of AI-generated deep fakes involving her, and the impact of deep fakes on elections. They also touch on the co-branding campaign by Bose and the potential of shooting spatial video using the iPhone 15 Pro.
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Quick takeaways
- Properly setting up SPF, DKIM, and DMARC protocols is crucial for email deliverability.
- Taylor Swift's fans are actively combating deepfake abuses and pushing for legislation to address the issue.
Deep dives
The Importance of Email Deliverability Protocols
Gmail and Yahoo now require the use of three main deliverability protocols for email marketing: SPF, DKIM, and DMARC. All email servers, including corporate and marketing automation systems, need to have these protocols set up in their DNS to ensure proper delivery. This requirement applies to both B2C and B2B companies, as many use Google Workspace or Yahoo infrastructure. Setting up these protocols correctly is crucial for deliverability, but any mistakes in DNS configuration can result in emails going to a black hole.
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