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Marketing Over Coffee Marketing Podcast
Introduction
This chapter discusses the significance of email deliverability and the new requirements set by Gmail and Yahoo. It highlights the use of SPF, DKIM, and DMARC protocols, explaining their importance for both B2C and B2B companies. The potential consequences of not setting up these protocols properly are outlined, along with recommendations on how to validate them.
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Listen to the best highlights from the podcasts you love and dive into the full episode