Marketing Over Coffee Marketing Podcast cover image

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Marketing Over Coffee Marketing Podcast

CHAPTER

Introduction

This chapter discusses the significance of email deliverability and the new requirements set by Gmail and Yahoo. It highlights the use of SPF, DKIM, and DMARC protocols, explaining their importance for both B2C and B2B companies. The potential consequences of not setting up these protocols properly are outlined, along with recommendations on how to validate them.

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