Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.

Links in the episode:

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

---
If you enjoyed the episode, please share it with a friend!

No Hacks website
YouTube
LinkedIn
Instagram

Eric Performance #139 John Pryor