"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E2: "Not Boring and the Future of Tech Media" | Packy McCormick, Not Boring

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Jun 14, 2023
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Packy McCormick
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ANECDOTE

From Basement Essays To Sponsored Growth

  • Packy started Not Boring while unemployed with a kid on the way and wrote full essays mixing pop culture, business, and tech.
  • He monetized first via sponsorships, which sustained growth before subscriptions became viable.
ADVICE

Monetize With Sponsors First

  • Use sponsorships early if your audience is growing but won't pay yet.
  • Sponsors can be a more reliable early revenue path than subscriptions.
INSIGHT

Audience + Technical Writing Unlocks Venture

  • Building an audience can open paths into venture, but early movers get an advantage.
  • Niche technical expertise plus strong writing is a replicable route into investing roles.
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