"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E2: "Not Boring and the Future of Tech Media" | Packy McCormick, Not Boring

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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How to Expand Your Media Business

I want to get really good at doing the thing that I'm really good at and not trying to expand too much beyond that. TechCrunch one is a really interesting example because there's like a lot of really smart talented people over there who actually like, I think are really good at covering their sectors. They probably might perform better on the click side than I do. But just because of the volume, it's less of a special thing and not boring right up on a company. And so I'd much rather focus on kind of doubling down on the core stuff here than trying to expand and kind of dilute the whole thing.

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