The Live Music Industry Podcast How McMenamins Streamlined Complexity with Prism
Aug 29, 2025
Jen Carrizo, Senior Talent Buyer for McMenamins, shares insights on revolutionizing the live music scene through innovative tools like Prism. They discuss how this platform transformed operations from a basic calendar to a comprehensive system for ticketing and event management. The conversation touches on the unique, sometimes haunted, venues in McMenamins' portfolio, trends like the rise of non-alcoholic beverages, and the financial pressures smaller venues face. Additionally, they explore the move toward simpler touring models that focus on musicality.
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McMenamins' Unique Venue Portfolio
- Jen Carrizo books multiple McMenamins venues including Crystal Ballroom and Mission Theater.
- McMenamins is a hotel, pub, brewery and music business that renovates historic (sometimes haunted) buildings.
Pandemic Sparked Prism Adoption
- Jen started using Prism in 2019 mainly as a calendar and later expanded to offers and settlements during the pandemic.
- She transitioned from spreadsheets to Prism after exploring its offer tools while cleaning calendars.
Centralize Show Data In One System
- Put all show-related files, contacts and offers into a single system to avoid fragmented paper trails.
- Centralize documents and communications so team members can find W-9s, contracts and tour contacts without extra emails.