Harnessing Real-Time Data for Event Booking

McMenamins is one of the most unique live music businesses in the country, with a portfolio that spans boutique hotels, pubs, and iconic (sometimes haunted 👻) venues like Portland’s Crystal Ballroom. In this case study, we explore how they scaled operations with Prism, starting as a simple calendar tool in 2019 and growing into a system that now runs offers, settlements, reporting, and ticketing integrations across dozens of venues.

You’ll also hear about the game-changing Etix and Prism integration, how Insights helps promoters share data and reduce risk, and a wide-ranging conversation on industry trends including non-alcoholic and CBD beverages, ticketing debates, and the rise of mega concerts.

Explore the full case study here.

Learn more about Prism.