Jen Carrizo, Senior Talent Buyer for McMenamins, shares insights on revolutionizing the live music scene through innovative tools like Prism. They discuss how this platform transformed operations from a basic calendar to a comprehensive system for ticketing and event management. The conversation touches on the unique, sometimes haunted, venues in McMenamins' portfolio, trends like the rise of non-alcoholic beverages, and the financial pressures smaller venues face. Additionally, they explore the move toward simpler touring models that focus on musicality.
