Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
Jun 24, 2024
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Devin Bramhall, former CEO of Animalz, discusses scaling the agency's revenue, advice for startups on content, and growing her marketing podcast. Topics include hurdles in content marketing, strategies for blog traffic, challenges for founders, structuring the content machine at Animalz, empowering content marketers, and success strategies for content marketing growth.
Startups should prioritize milestones aligned with growth goals before investing heavily in content marketing.
Success in content marketing can be achieved by focusing on reviving old content, implementing technical updates, and maintaining profitable client relationships.
Deep dives
Content Marketing Strategy for Early-Stage Companies
Starting with content may not be ideal for early-stage companies due to the time and financial investment required. Evan Bramhall emphasizes focusing on milestones that align with growth goals to propel the company forward, considering the effectiveness of other marketing tactics before committing to content creation.
Enhancing Blog Traffic at Helpscout
Devin's role at Helpscout involved revitalizing blog traffic by targeting the right audience. By refreshing old posts, deleting unproductive content, and implementing technical updates, they achieved success by focusing on unsexy backend tactics rather than solely creating new content.
The Evolution of Animals as a Content Marketing Agency
Devin's journey at Animals began with roles in marketing and eventually led to becoming the CEO. The agency's growth and success were attributed to having a structured system that emphasized maintaining margins, profitable client relationships, and scalability, exemplified through a robust editing team.
Evolving Content Strategies and Multichannel Approach
Devin acknowledges the evolving landscape of content marketing, highlighting the need for strategies beyond traditional blogs. Emphasizing channel transitions, newer platforms like TikTok and multimedia tools challenge companies to tailor content to reflect changing audience behavior. Customizing content strategies based on audience and achievable objectives is key to successful implementation.
Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years.
Devin Bramhall is a content marketing legend.
After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a successful consulting biz while growing her marketing podcast, Don't Say Content.
This week, Devin joins Alex to discuss:
How she scaled Animalz
Her advice for startups thinking about content
How she grew her podcast
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