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Grow & Tell

Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Jun 24, 2024
Devin Bramhall, former CEO of Animalz, discusses scaling the agency's revenue, advice for startups on content, and growing her marketing podcast. Topics include hurdles in content marketing, strategies for blog traffic, challenges for founders, structuring the content machine at Animalz, empowering content marketers, and success strategies for content marketing growth.
44:59

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Startups should prioritize milestones aligned with growth goals before investing heavily in content marketing.
  • Success in content marketing can be achieved by focusing on reviving old content, implementing technical updates, and maintaining profitable client relationships.

Deep dives

Content Marketing Strategy for Early-Stage Companies

Starting with content may not be ideal for early-stage companies due to the time and financial investment required. Evan Bramhall emphasizes focusing on milestones that align with growth goals to propel the company forward, considering the effectiveness of other marketing tactics before committing to content creation.

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