Grow & Tell Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
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Jun 24, 2024 Devin Bramhall, former CEO of Animalz, discusses scaling the agency's revenue, advice for startups on content, and growing her marketing podcast. Topics include hurdles in content marketing, strategies for blog traffic, challenges for founders, structuring the content machine at Animalz, empowering content marketers, and success strategies for content marketing growth.
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Early Content Work at Help Scout
- Devin joined Help Scout as director of content with a small, mixed content marketing team.
- They focused on refreshing old posts and technical fixes rather than flashy new content to increase quality traffic.
Advice for Founders Starting Content
- Founders starting with content marketing should begin with a measurable objective and a partner focused on testing.
- Commit to experiments and track interim milestones to demonstrate progress under budget and time constraints.
Scaling Animalz Agency Story
- Devin joined Animalz initially with an unclear role but quickly helped solve scaling and quality problems.
- The team grew rapidly especially during the pandemic when SaaS growth surged, stressing their infrastructure.