Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
Grow & Tell
00:00
Challenges and Strategies in Content Marketing for Founders and CEOs
The chapter explores the hurdles faced by founders and CEOs delving into content marketing, stressing the significance of setting objectives, partnering with testing-focused experts, and measuring progress. It discusses educating CEOs on marketing strategies, showcasing metrics for confidence, and the necessity of clear progress metrics under constraints. Additionally, it delves into the speaker's journey at a content marketing agency, scaling challenges, client relationships, navigating the pandemic, and leadership transitions amid COVID-19.
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