Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
Grow & Tell
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Overcoming Blog Traffic Challenges and the Power of Brand-Related Activities
The chapter explores strategies employed to increase blog traffic, including refreshing old posts and focusing on backlinks and content architecture. It also highlights the impact of brand-related activities like design, writing, and CEO buy-in on Help Scout's reputation in the customer service community.
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