This book by Jocko Willink and Leif Babin focuses on the principle of 'Extreme Ownership,' where leaders take full responsibility for their actions and decisions. The authors use their experiences in the U.S. Navy SEALs to illustrate how this mindset can lead to success in any organization. The book covers various principles such as believing in the mission, checking ego, and leading by example. It emphasizes that leaders must own all failures, develop plans to overcome them, and ensure their teams are well-conditioned and aligned with the mission. The authors also stress the importance of humility, discipline, and effective communication in leadership[1][2][4].
In this book, Jocko Willink and Leif Babin delve into the most challenging aspect of leading people: the dichotomy of leadership. They explain that effective leadership requires finding a balance between forces that pull leaders in opposite directions. Drawing from their combat experiences and leadership consulting work, the authors provide dynamic examples and practical advice on how to apply these leadership concepts in various contexts, including the battlefield, business, and personal life.
This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.
In 'Built to Sell', John Warrillow provides practical advice on creating a business that can operate independently of its owner. The book is structured around a story where a business owner, Alex, is guided by his mentor Ted to transform his marketing agency into a sellable business. Key lessons include running the company as if it will last forever but being ready to sell at any moment, focusing on a specific, non-customizable product or service, creating a positive cash flow cycle, and hiring a sales team to remove the owner from the sales process. The book emphasizes the importance of making the business repeatable, valuable, and teachable to attract potential buyers.
Greenlights is a candid and unconventional memoir by Matthew McConaughey. The book blends wild stories, life lessons, and poetic insights, offering a roadmap to catching more 'greenlights'âthose moments when everything in life seems to go your way. McConaughey draws on his 36 years of journaling to share his approach to living, which emphasizes recognizing and embracing the greenlights in life, even when they are disguised as yellow or red lights. The book is a celebration of life, gratitude, and self-dedication, and it provides practical advice on navigating life's challenges and finding success and happiness.
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Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!
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đ BOOKS MENTIONED IN THIS EPISODE
⢠Greenlights by Matthew McConaughey
⢠Never Split the Difference by Chris Voss
⢠Extreme Ownership by Jocko Willink & Leif Babin
⢠The Dichotomy of Leadership by Jocko Willink & Leif Babin
⢠Built to Sell by John Warrillow
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đĽ DESCRIPTION
Most real estate investors focus on buying more properties, but what if thatâs not the key to building real wealth? In this episode, Nathan Brooks shares how he scaled to 700+ deals, why Return on Equity (ROE) is the real wealth-building metric, and whether turnkey investing is still a viable strategy in 2025. If you want to maximize profits, scale your portfolio, and invest smarter, this episode is for you!
In this episode, we also talk about:
⢠Why Return on Equity (ROE) matters more than property count
⢠Is turnkey investing still a good strategy in 2025?
⢠How to scale a rental portfolio while keeping more profits
⢠Why buying more properties wonât make you wealthy (unless you do this)
⢠The key to long-term, sustainable real estate wealth
⢠and SO much more!
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