Builders' Studio: a Founder School by Slush

#24 Community-led Growth - Olivia Nottebohm (Notion) | Builders' Studio: a Founder School by Slush

Jan 24, 2022

Olivia Nottebohm, CRO of Notion, discusses community-led growth and its significance in building a successful product. She shares insights on leveraging community at different funnel stages, building and scaling through community, harnessing user-generated content for growth, and driving upgrade and expansion strategies.

26:43

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Episode guests

Olivia Nottebohm

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Quick takeaways

Community-led growth is a powerful strategy for direct-to-consumer companies, relying on a community as a driver for customer acquisition, expansion, and retention.

Notion leveraged its community to raise awareness and extend its product reach by building relationships with ambassadors and creators, encouraging user-generated content, and actively engaging with the community to gather feedback and provide personalized experiences.

Deep dives

Building a Community-Centric Company

Olivia Naderbaum discusses the importance of organizing a company for scale around community, both externally and internally. She highlights Notion's mission to empower users to create and manage projects and documents, emphasizing the value of community in achieving this mission. Notion's early focus on building a community led to the creation of an ambassador program and a strong network of passionate users who shared their love for the product globally. The community-driven growth has been instrumental in driving rapid adoption and drowning out market noise.

Introduction

5min

Community-Led Growth and Leveraging Community at Different Funnel Stages

2min

Building and Scaling Through Community

5min

Harnessing User-generated Content for Growth

2min

Driving Upgrade and Expansion Strategies

12min

Community-led growth is a go-to-market strategy that relies on a community as a driver for customer acquisition, expansion and retention – growth. It can be a powerful growth strategy, especially for direct-to-consumer companies.

Olivia Nottebohm is Chief Revenue Officer of Notion, a company whose growth has been highly organic and has heavily revolved around a community. She'll be sharing her secrets on organizing your company for scale around community. How do you build your company inside-out, focused on community? How do you engage your community? How do you raise awareness and leverage ambassadors to expand your reach?

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