Community-Led Growth and Leveraging Community at Different Funnel Stages

Community-led growth is a go-to-market strategy that relies on a community as a driver for customer acquisition, expansion and retention – growth. It can be a powerful growth strategy, especially for direct-to-consumer companies.

Olivia Nottebohm is Chief Revenue Officer of Notion, a company whose growth has been highly organic and has heavily revolved around a community. She'll be sharing her secrets on organizing your company for scale around community. How do you build your company inside-out, focused on community? How do you engage your community? How do you raise awareness and leverage ambassadors to expand your reach?