Elevate with Robert Glazer Elevate Classics: Aron North on Working with Ryan Reynolds at Mint Mobile
Feb 8, 2024
Aron North, CMO of Mint Mobile, discusses his partnership with Ryan Reynolds, the impact of Mint Mobile on the wireless industry, Super Bowl ads, and the importance of taking calculated risks in advertising. They also explore the scientific method in marketing, managing risks in investing, reimagining advertising strategy, and the resurgence of direct mail. Additionally, they touch on prioritizing family, effective marketing, and the future potential of the Super Bowl as a conversion event.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Scientific Method in Marketing
02:08 • 8min
Understanding and Managing Risks
10:11 • 7min
The Risk of Investing in Advertising
17:10 • 17min
Reimagining Advertising Strategy
34:31 • 3min
Resurgence of Direct Mail and Lessons on Trusting Your Gut
37:49 • 2min
Prioritizing Family and Thoughts on Effective Marketing
40:01 • 2min
Analyzing the Future Potential of the Super Bowl as a Conversion Event
41:48 • 2min