The Scientific Method in Marketing

Aron North and his team are changing the way we think about wireless service – and advertising.

Aron is the CMO of Mint Mobile, a unique direct to customer wireless company owned in part by Ryan Reynolds. Mint Mobile has distinguished itself for its high level of service, low prices and innovative marketing practices, and Aron has played a big role in helping the small firm disrupt telecom giants.

In this classic episode, Aron joined host Robert Glazer on the Elevate Podcast to discuss how his partnership with Reynolds works, how Mint Mobile is changing the wireless industry, Super Bowl ads, and much more.

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