The Long Game

AI Hype and Normalization, How to Actually Use Generative AI Tools, and the Magic of Content Marketing with Ben Pines, Director of Content at Wordtune

May 19, 2023

54:53

Snipd AI

Content marketing expert, Ben Pines, discusses the impact of AI on content creation, the importance of human creativity in writing, and the role of AI in speeding up the content creation process. He emphasizes the need for versatility in content creators and different opinions on business and marketing. They also touch on the perils and pleasures of the creative life and recommend some insightful books.

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Quick takeaways

Including a human element in content creation is crucial for creating valuable and trustworthy content that stands out from generic AI-generated content.

The rise of AI tools in content creation may lead to a shift towards content strategists and editors, impacting the structure of marketing and content teams.

Deep dives

The Impact of Generative AI Tools on Content Production

In this podcast episode, Ben Pines, the director of content at AI21 Labs, discusses the impact of generative AI tools on the jobs of writers, editors, and SEO professionals. He emphasizes the importance of humans having a role in the content production process to create differentiated content from first-hand experience. Ben provides an example of how his writing process has changed using AI-powered writing tools and explains how content teams will be structured in the future. He also highlights the magic of content marketing and the unique connection it provides with the audience, something that AI tools cannot replicate.

Introduction

2min

Transitioning from Being the Face of Elementor

2min

The Role of AI in Content Creation and Marketing

6min

The Role of AI in Writing and Content Creation

26min

The Importance of Versatility for Content Creators

11min

Different Opinions on Business and Marketing

3min

The Perils and Pleasures of the Creative Life

5min

Have you ever wondered about the impact of AI on content creation and marketing?

This podcast episode features an interview with Ben Pines, Director of Content at Wordtune, discussing generative AI, SEO, content creation, and the changing landscape of search behavior.

Ben Pines is a seasoned content marketing expert with over 15 years of experience in the field.

Ben's most notable role was as the Head of Content at Elementor, a popular website builder for WordPress. During his time there, he was responsible for creating and managing the company's content strategy, which helped grow their user base and establish Elementor as a leading player in the website builder market.

Currently, Ben is the Director of Content at Wordtune, an AI-powered writing tool that helps users improve their writing skills. In this role, he is responsible for overseeing the company's content marketing efforts and ensuring that their messaging resonates with their target audience.

Ben is also a frequent speaker at digital marketing conferences and a contributor to various industry publications. He is known for his expertise in content marketing, SEO, and digital strategy.

Overall, Ben provides insightful perspectives on the future of content creation and marketing. It highlights the importance of staying up-to-date with the latest trends and technologies while also valuing human creativity and personal touch.

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