The Perils and Pleasures of the Creative Life

They discuss an impactful piece of advice from the book 'Still Writing' and the act of writing as a way to form ideas. They recommend two books by George Saunders and mention where to find the guest online.

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Have you ever wondered about the impact of AI on content creation and marketing?

This podcast episode features an interview with Ben Pines, Director of Content at Wordtune, discussing generative AI, SEO, content creation, and the changing landscape of search behavior.

Ben Pines is a seasoned content marketing expert with over 15 years of experience in the field.

Ben's most notable role was as the Head of Content at Elementor, a popular website builder for WordPress. During his time there, he was responsible for creating and managing the company's content strategy, which helped grow their user base and establish Elementor as a leading player in the website builder market.

Currently, Ben is the Director of Content at Wordtune, an AI-powered writing tool that helps users improve their writing skills. In this role, he is responsible for overseeing the company's content marketing efforts and ensuring that their messaging resonates with their target audience.

Ben is also a frequent speaker at digital marketing conferences and a contributor to various industry publications. He is known for his expertise in content marketing, SEO, and digital strategy.

Overall, Ben provides insightful perspectives on the future of content creation and marketing. It highlights the importance of staying up-to-date with the latest trends and technologies while also valuing human creativity and personal touch.

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