Ecommerce Playbook: Numbers, Struggles & Growth

YouTube Ads: The Underestimated Channel Driving Real Growth Right Now

Apr 3, 2025

In this enlightening discussion, Rachel Kwon, Head of Paid Search at Common Thread Collective, uncovers the hidden potential of YouTube advertising. She argues that many brands underestimate this channel's capacity for driving growth. Insights from incrementality studies reveal YouTube's true power, along with practical strategies for integrating video ads into existing marketing efforts. Kwon also emphasizes the importance of precise measurement and a test-and-learn mindset to unlock profitable advertising success on this platform.

44:08

Creator website

Episode guests

Rachel Kwon

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Brands are missing out on YouTube's growth potential by underestimating its advertising impact, which could significantly enhance their customer reach and ROI.

Implementing a structured approach to YouTube campaigns, focusing on awareness, consideration, and conversion stages, can optimize advertising effectiveness and drive sustainable growth.

Deep dives

Growth Through Investment, Not Cuts

Cutting operational expenses (OPEX) and media spend may provide short-term profits for brands, but it does not lead to sustainable growth. As companies have leaned towards austerity to stabilize their financial health, they now face the question of how to innovate and expand. The discussion emphasizes the shift from a focus on merely trimming costs to investing in growth strategies that can yield long-term success. Brands must recognize that without strategic investments, particularly in advertising, they risk stagnation rather than achieving new heights.

Intro

4min

Unlocking YouTube's Potential: Strategies for Media Investment Growth

4min

Unlocking YouTube's Advertising Potential

3min

Navigating YouTube Advertising Strategies

12min

Measuring YouTube Ad Effectiveness

18min

Strategic Growth Through YouTube Advertising

3min

Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers.

Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Thread Collective, we dive into:

Why YouTube ads are misunderstood and undervalued by most brands
Key insights from recent incrementality studies that reveal YouTube’s true potential
Practical strategies for integrating YouTube ads effectively into your current marketing mix
A step-by-step approach for testing and scaling your YouTube investment

If you’re serious about unlocking your next level of profitable growth, you can’t afford to ignore YouTube any longer.

Show Notes:

Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.
Explore the PROPHIT System: prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more