Ecommerce Playbook: Numbers, Struggles & Growth cover image

Ecommerce Playbook: Numbers, Struggles & Growth

YouTube Ads: The Underestimated Channel Driving Real Growth Right Now

Apr 3, 2025
In this enlightening discussion, Rachel Kwon, Head of Paid Search at Common Thread Collective, uncovers the hidden potential of YouTube advertising. She argues that many brands underestimate this channel's capacity for driving growth. Insights from incrementality studies reveal YouTube's true power, along with practical strategies for integrating video ads into existing marketing efforts. Kwon also emphasizes the importance of precise measurement and a test-and-learn mindset to unlock profitable advertising success on this platform.
44:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Brands are missing out on YouTube's growth potential by underestimating its advertising impact, which could significantly enhance their customer reach and ROI.
  • Implementing a structured approach to YouTube campaigns, focusing on awareness, consideration, and conversion stages, can optimize advertising effectiveness and drive sustainable growth.

Deep dives

Growth Through Investment, Not Cuts

Cutting operational expenses (OPEX) and media spend may provide short-term profits for brands, but it does not lead to sustainable growth. As companies have leaned towards austerity to stabilize their financial health, they now face the question of how to innovate and expand. The discussion emphasizes the shift from a focus on merely trimming costs to investing in growth strategies that can yield long-term success. Brands must recognize that without strategic investments, particularly in advertising, they risk stagnation rather than achieving new heights.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode