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4min chapter
YouTube Ads: The Underestimated Channel Driving Real Growth Right Now
Ecommerce Playbook: Numbers, Struggles & Growth
Unlocking YouTube's Potential: Strategies for Media Investment Growth
This chapter explores YouTube as a transformative advertising channel, urging brands to rethink their media strategies. It highlights incrementality studies and advocates for a test-and-learn approach, introducing the 'YouTube 10X' concept to maximize growth opportunities compared to other platforms.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode