Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #170 - "Most Sales People Suck at Their Job": How Siro’s AI Is Turning Sales Reps Into Top Performers with Jake Cronin
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Feb 18, 2025 Jake Cronin discusses how AI technology is reshaping sales training by analyzing in-person interactions. He shares insights from his journey in transforming sales coaching and highlights the challenges salespeople face today. The conversation also touches on the integration of HVAC and plumbing services, and the necessity of structured feedback mechanisms. Additionally, listeners receive practical advice on commitment and resilience in entrepreneurship, emphasizing support from the community while navigating business growth.
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Cutco Knives Sales
- Jake Cronin's Cutco sales experience at 18 showed him sales potential.
- He made more selling knives than at McKinsey, highlighting alternative career paths.
Coding Journey
- While studying abroad, Jake Cronin learned to code due to language barriers and lack of social interaction.
- This led him to build an app for Cutco, sparking his entrepreneurial journey.
Siro's Start
- Siro began in 2020 with Jake Cronin quitting his job after his side app generated income.
- Aptive Environmental became Siro's first client, focusing on in-person sales conversations.