Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#170 - "Most Sales People Suck at Their Job": How Siro’s AI Is Turning Sales Reps Into Top Performers with Jake Cronin

Feb 18, 2025

Jake Cronin discusses how AI technology is reshaping sales training by analyzing in-person interactions. He shares insights from his journey in transforming sales coaching and highlights the challenges salespeople face today. The conversation also touches on the integration of HVAC and plumbing services, and the necessity of structured feedback mechanisms. Additionally, listeners receive practical advice on commitment and resilience in entrepreneurship, emphasizing support from the community while navigating business growth.

51:36

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Episode notes

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Quick takeaways

Effective sales coaching significantly improves performance by learning from top performers, reinforcing the need for structured training approaches.

Advancements in AI technology enable the recording of in-person sales interactions, offering critical data for coaching and strategic decision-making.

Personalized feedback from recorded conversations empowers sales professionals to address weaknesses, enhancing their techniques and maximizing revenue potential.

Deep dives

The Importance of Sales Coaching

Most sales professionals struggle because they lack proper coaching, which is essential in improving their performance. Learning from top performers can drastically enhance closing rates, as evidenced by a small change made by one salesperson that led to a significant boost in their same-day bookings. This highlights the necessity for effective sales training and coaching structures, rather than leaving individuals to navigate their roles in isolation. Implementing coaching practices can provide a competitive edge and increase overall sales success.

Intro

2min

Transforming Sales with AI Technology

12min

Navigating the Entrepreneurial Journey

17min

Revolutionizing Customer Service and Sales Coaching with AI

4min

AI-Driven Transformation in Sales

6min

Navigating HVAC & Plumbing Integration

7min

Essential Advice for Aspiring Entrepreneurs

2min

Commitment and Community in Entrepreneurship

3min

In this episode, Jake Cronin, CEO of Siro, delves into the intricacies of modern sales coaching utilizing advanced AI technologies. From his transformative experiences on the sales floor to building Siro, Cronin shares invaluable insights on leveraging data to enhance sales performance and process adherence.

Jake highlights the pivotal role of AI in capturing and analyzing in-person sales interactions, offering a comprehensive look at Siro’s evolution, upcoming innovations, and the profound impact on sales training. This episode is packed with insights you won’t get anywhere else.

Special Thanks to Service Scalers

Service Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.

Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service Scalers

Shoutout to Quick Staffers LLC

Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.

Don't miss out. Get $1000 off your first placement here.

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Jake Cronin on LinkedIn

Contact Owned and Operated:

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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