Moonshots Podcast: Superstar mindsets and success habits Dieter Rams - Braun
Feb 1, 2018
Dieter Rams, the legendary German industrial designer known for his transformative work at Braun, shares his timeless design wisdom. He discusses his influential concept of 'less but better' and reflects on the impact of design on product differentiation. Dieter emphasizes the importance of integrating design with engineering, advocating for unspectacular improvements and critiquing fashion-driven trends. He calls for greater support for design in business and politics while drawing connections between his principles and modern giants like Apple.
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Design As Deep Philosophy
- Dieter Rams' 'less but better' approach reshaped product design at Braun and beyond.
- His ten principles created a timeless framework that influenced companies like Apple.
Design Drives Business Success
- Dieter argues design makes the world better and helps companies succeed.
- He links practical usability with business advantage, not just aesthetics.
Design Is Thinking And Doing
- Rams defines design as thinking that moves from sketches to three-dimensional models.
- He emphasizes rapid iteration and hands-on modelling as core to design work.