Dieter Rams

Dieter Rams, the legendary German industrial designer known for his transformative work at Braun, shares his timeless design wisdom. He discusses his influential concept of 'less but better' and reflects on the impact of design on product differentiation. Dieter emphasizes the importance of integrating design with engineering, advocating for unspectacular improvements and critiquing fashion-driven trends. He calls for greater support for design in business and politics while drawing connections between his principles and modern giants like Apple.