Marketing Against The Grain Marketing Strategies for Every Marketing Budget
Sep 22, 2022
Dive into creative marketing strategies that work for every budget, from $1,000 to $10 million. Discover how to maximize a small budget through skill enhancement and community connections. Learn about innovative tactics, like Tinder's unique approach, that prioritize engagement over expense. Gain insights into scaling marketing efforts for B2B companies and the importance of data-driven decision-making. Plus, explore effective investment strategies for product-led growth and the balance between short-term gains and long-term positioning.
AI Snips
Chapters
Transcript
Episode notes
Low Budget Marketing
- Focus on making people care about your product and point of view with a small budget.
- Invest in writing skills, AI tools (Tribe Scaler, Runway), and copywriting/video courses.
$5 Marketing Strategy
- Dennis Crowley promoted Foursquare at SXSW 2009 with a $5 box of chalk.
- He drew a Foursquare court and played with attendees, signing them up.
Tinder's Growth Hack
- Tinder initially grew by hosting college parties for popular students.
- Entry required signing up, leading to immediate matches and network growth.